New McLaren Senna LEGO® Speed Champions is box-fresh and guaranteed to excite

15 Jan 2019

  • McLaren’s most extreme road-legal track car now available to anyone over the age of seven
  • McLaren Senna LEGO® Speed Champions edition available now at $14.99, or 1/50,000 of the cost of the full-size version
  • Comes with its own wind tunnel and is expected to fly off the shelves after sell-out McLaren P1™ and 720S editions
  • See the video at: https://youtu.be/xGJbtK5aA4k

McLaren Automotive’s latest Ultimate Series model to bear the legendary Senna name offers the purest connection yet between man and machine – without having to venture further than the kitchen table.

The most extreme track-focused road car built by McLaren has been brought down to size, with interlocking plastic bricks replacing carbon-fibre, for the new McLaren Senna LEGO® Speed Champions edition. Like the real thing, the collectible model promises hours of engaging fun – although in this case for gearheads age seven and up.

Each full-size McLaren Senna takes close to 300 hours of painstaking hand assembly at the McLaren Production Centre in Woking, Surrey, UK. The LEGO® Speed Champions Senna will also be hand-assembled – probably many times over – but the 219 pieces in each 5in-long model go together more quickly.

The latest in a sought-after line of LEGO® McLarens, the kit includes one thing that not even the real Senna comes with: its own buildable wind tunnel. For a car that can generate an amazing 1,763.7lbs of downforce at 155mph, it is just the thing for junior aerodynamicists to check out the Senna’s exceptional aerodynamic properties. The model of course features the front splitter, roof snorkel, diffuser and giant rear wing without which no McLaren Senna would be complete.

Finished in Victory Grey with contrasting orange highlights, the model even comes with a set of interchangeable wheel rims, a removable windscreen and its own minifigure driver. Attired in a McLaren race suit complete with Pirelli partnership logo, the minifigure shows the amazing attention to detail that LEGO® achieves with its Speed Champions series.

With a recommended retail price of $14.99, you could buy more than 50,000 McLaren Senna LEGO® Speed Champions models for the price of one real McLaren Senna – if you could acquire one. The run of 500 Sennas, at $958,966 each, was assigned soon after the car was announced.

The LEGO® Speed Champions versions of both the McLaren P1™ and the McLaren 720S quickly sold out and are now no longer available, so young fans of the Senna are urged to move quickly to secure one.

The new model, like the full-size car, is named after the late Formula One World Champion Ayrton Senna, who achieved each of his three Formula 1 World Championships in a McLaren. The car that bears his name, officially unveiled at the Winter Ball in 2017, is the lightest, most track-focused yet road-legal car McLaren has ever built. Boasting 789hp from the 4.0-liter turbocharged V8, the Senna can accelerate from 0-60mph in just 2.7 seconds.

Recreating such a McLaren performance giant for the creative amusement of young supercar enthusiasts is just the latest in a series of collaborations between McLaren Automotive and the iconic Danish toy manufacturer.

The McLaren Senna LEGO® Speed Champions edition is priced at just $14.99 and available from toy retailers now.

A video has been released and can be viewed here: https://youtu.be/xGJbtK5aA4k

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT and the McLaren Speedtail, the next Ultimate Series and McLaren’s first ever Hyper-GT of which only 106 will be produced.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

About the LEGO Group:

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
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