McLaren Automotive and Microsoft continue their long-term partnership with "Forza Horizon 4" as the game's cover car, the McLaren Senna, makes its North American debut at E3 Expo

14 Jun 2018

  • McLaren Senna graces the cover of “Forza Horizon 4” as part of the long-established relationship with Microsoft’s Turn 10 Studios and Playground Games on the iconic Forza racing franchise exclusive to Xbox One and Windows 10 PCs
  • North American debut of McLaren’s latest Ultimate Series supercar at Microsoft’s Mixer booth at E3 convention in Los Angeles
  • Gamers can experience the McLaren Senna in a shared open-world, with dynamic seasons in beautiful, historic Britain – all in spectacular 4K and HDR

McLaren Automotive’s latest Ultimate Series supercar – the stunning 800PS McLaren Senna – will soon be accessible to a new audience, one that will be able to experience the thrill of getting behind the wheel as part of McLaren’s latest collaboration with Microsoft’s Forza racing franchise in the highly anticipated “Forza Horizon 4.”

As the cover star of the latest entry in the award-winning Forza Horizon series, the McLaren Senna also made its North American debut at the E3 Expo in Los Angeles, USA on June 12 – starring as the centrepiece of Microsoft’s Mixer booth where fans got their first chance to try the McLaren Senna in “Forza Horizon 4.”

This latest partnership between the British creator of luxury sportscars and supercars and Microsoft follows a rich history of collaboration where McLaren cars have been featured extensively throughout the Forza catalogue, including the McLaren P1TM which debuted on stage at E3 2013 and was the cover star of “Forza Motorsport 5.”

“We are delighted to be working so closely with Microsoft on their Forza racing franchise. Videogames are now so realistic and our relationship with Forza has been a powerful tool both to grow brand awareness and show what makes McLaren cars so special,” said Jolyon Nash, Executive Director of Global Sales & Marketing for McLaren Automotive.

 “So few people will ever get the chance to pilot the McLaren Senna, but now a whole new audience can experience the thrill of driving our ultimate track car virtually on the roads of Britain.”

“We are proud of our long-term partnership with McLaren with whom we have a rich history,” adds Alan Hartman, Studio Head of Turn 10 Studios. “We look forward to creating even more ground-breaking moments and experiences together, and will continue to share our common passion for delivering automotive entertainment to both gaming and driving enthusiasts alike.”

The McLaren Senna – named after legendary Formula 1 driver, Ayrton Senna – is the most extreme road car that McLaren has ever built. Designed to be the most responsive and engaging car in the portfolio, it delivers the purest connection between driver and car and is limited to just 500 units worldwide, all of which have already been sold at a list price of £750,000 (U.K.).

Delivering a massive 800PS from its mid-mounted 4.0-liter twin-turbo V8, the McLaren Senna is also the lightest McLaren since the legendary F1 and can reach 200 km/h in just 6.8 seconds and 300 km/h in 17.5 seconds, whilst delivering massive downforce totaling some 800kg by employing its active front and rear aerodynamic devices.

In “Forza Horizon 4” – the highly anticipated follow-up to 2016’s breakout hit “Forza Horizon 3” – players can get behind the wheel of the McLaren Senna in a shared open-world experience that features dynamic seasons in stunning native 4K and HDR.

The game, to be launched officially on October 2, 2018 on Xbox One, Windows 10 PCs and Xbox Game Pass, re-imagines open-world driving with new features, historic locations in McLaren Automotive’s home market of Britain, and more choice and customization than ever before, including over 450 cars at launch. More surprises and activities are planned later in the year as the McLaren and Forza partnership continues.

For more information on the award-winning range of McLaren sportscars and supercars, visit: http://cars.mclaren.com/.

 

Ends

 

Notes to Editors A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

Investors can visit the McLaren Group investor website at http://investors.mclaren.com

 

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. 

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

 

McLaren Group:

The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.

 

About the Forza Videogame Franchise
The Forza videogame franchise, which includes the Forza Motorsport and Forza Horizon series of games, is the most-acclaimed and best-selling racing franchise of the current videogame console generation. Forza is one of the largest racing communities in the world.

Forza games are powered by the ForzaTech® engine, delivering breathtaking graphics and unmatched simulation; feature Drivatar® AI, delivering dynamic human-like opponents even when you're offline and feature unmatched online community and competition with Xbox Live, the world's the fastest, most reliable gaming network. 

Through premier partnerships across the automotive industry, Forza games feature the world's greatest cars, including "First in Forza" debuts such as the McLaren P1, Ferrari La Ferrari, Ford GT, Lamborghini Centenario and the Porsche 911 GT2 RS.

The Forza franchise is developed by Turn 10 Studios, creators of Forza Motorsport, together with UK-based Playground Games, developers of the Forza Horizon series.

About Xbox

Xbox is Microsoft’s premier gaming and entertainment brand created by gamers for gamers on the Xbox One, family of devices and Windows 10 PCs. Xbox delivers the best games and greatest social gaming network with Xbox Live. More information about Xbox can be found online at http://www.xbox.com.

 

About Microsoft

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

The information contained in this fact sheet relates to a pre-release product that may be substantially modified before its first commercial release. Accordingly, the information may not accurately describe or reflect the product when first commercially released. This fact sheet is provided for informational purposes only, and Microsoft Corp. makes no warranties, express or implied, with respect to the fact sheet or the information contained in it.

 

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

 

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