Nov 15, 2012
The expansion of the McLaren Automotive retail network continues with the opening of the latest retailer in Geneva, which is the seventeenth McLaren retailer in Europe. McLaren Geneva is the second McLaren retailer in Switzerland, following McLaren Zurich which opened in September 2011.
More than 300 guests attended an exclusive event at the retailer where they were able to experience the groundbreaking 12C and recently launched 12C Spider, as well as the 12C GT3 racer. In addition to this, and completing the vehicle display, was an example of the podium finishing McLaren-Mercedes MP4-21 Formula 1 car from the 2006 season.
Swiss specialists in British automotive brands Autobritt Grand-Pré SA is a family-run business, and has been chosen by McLaren Automotive for its excellent knowledge of the Swiss French market and a passion for British marques dating back to 1968.
The McLaren Geneva showroom is at Rue du Grand-Pré 2.
McLaren Geneva opens: 14th of November 2012
Address: Rue du Grand-Pré 2 | Case postale 1215 | 1211 Genève 26
Telephone: +41 22 919 05 00
McLaren Geneva Managing Director: John Kraljevic
European PR Manager | McLaren Automotive Europe
Tel.: +44 (0)1483 262382
Mobile: +44 (0)7920 531357
Global PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262038
Mobile: +44 (0) 7826910055
Media website: www.media.mclarenautomotive.com
You Tube: www.youtube.com/mclarenautomotivetv
Notes to Editors:
(from left to right) Jerome Della Santa - Brand Manager, McLaren Geneva; Bernard Thuner -Chief Executive, Autobritt S.A. Group; John Kraljevic - Managing Director, McLaren Geneva.
McLaren Automotive heritage:
McLaren Automotive has a 20 year heritage in producing landmark sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the iconic sports cars of the modern age. The Mercedes-Benz SLR McLaren (2003 – 2009) is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.
McLaren Automotive has now moved from these successful automotive projects to launching a new car company that will design, develop, and distribute a range of high performance, highly efficient and technologically innovative sports cars through a global network of highly respected premium car retailers in every major automotive market.
Around 4,000 sports cars will be built annually by the middle of the decade in the advanced new manufacturing facility, the McLaren Production Centre. McLaren Automotive’s debut model is the 12C. Drawing on the company’s long-standing Formula 1 experience in its concept and development, the 12C is lighter, faster, more powerful, more fuel efficient and more exclusive than its key competition. It supports its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ‘core’ sports car segment in a new production method that brings the performance of £500,000 cars to market at a third of the price. All future McLarens will continue the themes presented by the 12C: innovation, integration of Formula 1 technology, and ultimate performance.
In 2011 McLaren Automotive announced the launch of McLaren GT; a new race car manufacturer combining the expertise of McLaren Automotive, McLaren Racing, McLaren Electronic Systems, McLaren Applied Technologies and CRS Racing. McLaren GT is responsible for developing the first racing derivative of the 12C sports car, the 12C GT3. Twenty-five examples of the 12C GT3 are now racing with private teams in Europe in 2012.
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