Oct 22, 2012
McLaren Automotive is strengthening its Communications Team with the appointment of Amel Boubaaya as European PR Manager. She replaces Lena Siep who has been promoted to Global PR Manager. The moves follow the integration of the global PR and marketing functions of McLaren Automotive under Wayne Bruce who has been appointed of Head of Communications and Public Relations just as the company launches its second sports car, the McLaren 12C Spider, and prepares for the launch of its third, the McLaren P1™, which recently stole the Paris Motor Show.
Amel joins McLaren Automotive after four years with Infiniti Europe where she was part of the team that launched the brand across the continent. Previous to Infiniti, she was with Renault Sport Technologies also in the Communications field so has experience of working in the world of motorsports, one that is deep in McLaren Automotive’s DNA.
Lena joined McLaren Automotive nearly three years ago before the 12C was launched. Since then she has seen the brand expand to 22 markets globally of which 10 are in Europe. In her new role she will be responsible for coordination of public relations’ activities across the brand’s global regions and within the global PR team which includes Michele Shapiro for McLaren North America, Tom Pryor for McLaren Middle East and Africa, Maxi Polz for McLaren Asia and Masahiro Natori for McLaren Japan. She will be supported centrally by Product and Motorsports Press Officer, Dave Eden, and Press Assistant, Adam Gron. A lifestyle communications manager is currently being recruited.
The changes are effective immediately.
McLaren Automotive global PR network contact details:
Head of Communications and Public Relations | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Global PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 262038
Mobile: +44 (0) 7826 910055
Press Assistant | McLaren Automotive Limited
Mobile: +44 (0) 7827 081770
PR Manager | McLaren Automotive Europe
Phone: +44 1483 262382
Mobile: +44 7920 531357
PR Manager | McLaren Automotive North America
Middle East and Africa:
PR Manager | McLaren Automotive Middle East and Africa
Phone: +973 17502775
Mobile: +44 (0) 7899 816 872
PR Manager | McLaren Automotive Asia Pacific
Phone: + 65 6733 1841
Mobile:+ 65 8223 5028
Notes to Editors:
A high resolution image accompanying this release is available to download from http://www.media.mclarenautomotive.com
Image caption: (From left to right): Lena Siep, Global PR Manager and Amel Boubaaya, European PR Manager.
McLaren Automotive heritage:
McLaren Automotive has a 20 year heritage in producing landmark sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the iconic sports cars of the modern age. The Mercedes-Benz SLR McLaren (2003 – 2009) is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.
McLaren Automotive has now moved from these successful automotive projects to launching a new car company that will design, develop, and distribute a range of high performance, highly efficient and technologically innovative sports cars through a global network of highly respected premium car retailers in every major automotive market.
Around 4,000 sports cars will be built annually by the middle of the decade in the advanced new manufacturing facility, the McLaren Production Centre. McLaren Automotive’s debut model is the 12C. Drawing on the company’s long-standing Formula 1 experience in its concept and development, the 12C is lighter, faster, more powerful, more fuel efficient and more exclusive than its key competition. It supports its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ‘core’ sports car segment in a new production method that brings the performance of £500,000 cars to market at a third of the price. All future McLarens will continue the themes presented by the 12C: innovation, integration of Formula 1 technology, and ultimate performance.
In 2011 McLaren Automotive announced the launch of McLaren GT; a new race car manufacturer combining the expertise of McLaren Automotive, McLaren Racing, McLaren Electronic Systems, McLaren Applied Technologies and CRS Racing. McLaren GT is responsible for developing the first racing derivative of the 12C sports car, the MP4-12C GT3. Twenty-five examples of the MP4-12C GT3 are now racing with private teams in Europe in 2012.
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