Sep 13, 2012
A full video, previewing the next chapter for McLaren Automotive, has now been launched ahead of the British sportscar manufacturer’s first international motor show in Paris later this month.
The previously released image presented an initial outline of what was to come. The video – which can be viewed or embedded at the official McLaren Automotive YouTube channel http://youtu.be/JttSo9WiiM8 – shows trails of light travelling over a seemingly invisible form, with the airflow creating a dynamic shape with dramatic visual effect.
The lightshow provides a glimpse of what will be unveiled at the McLaren Automotive press conference at 17.45 CEST (16.45 BST) on Thursday 27 September.
McLaren Automotive heritage:
McLaren Automotive has a 20 year heritage in producing landmark sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the iconic sports cars of the modern age. The Mercedes-Benz SLR McLaren (2003 – 2009) is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.
McLaren Automotive has now moved from these successful automotive projects to launching a new car company that will design, develop, and distribute a range of high performance, highly efficient and technologically innovative sports cars through a global network of highly respected premium car retailers in every major automotive market.
Around 4,000 sports cars will be built annually by the middle of the decade in the advanced new manufacturing facility, the McLaren Production Centre. McLaren Automotive’s debut model is the 12C. Drawing on the company’s long-standing Formula 1 experience in its concept and development, the 12C is lighter, faster, more powerful, more fuel efficient and more exclusive than its key competition. It supports its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ‘core’ sports car segment in a new production method that brings the performance of £500,000 cars to market at a third of the price. All future McLarens will continue the themes presented by the 12C: innovation, integration of Formula 1 technology, and ultimate performance.
In 2011 McLaren Automotive announced the launch of McLaren GT; a new race car manufacturer combining the expertise of McLaren Automotive, McLaren Racing, McLaren Electronic Systems, McLaren Applied Technologies and CRS Racing. McLaren GT is responsible for developing the first racing derivative of the 12C sports car, the MP4-12C GT3. Twenty-five examples of the MP4-12C GT3 are now racing with private teams in Europe in 2012.
Head of Communications and Public Relations | McLaren Automotive Limited
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