Aug 16, 2012
(Manama, Bahrain, 16th August) - Less than one year since the first Middle East customers received their MP4-12Cs, McLaren Automotive has today handed over the 100th 12C in the region to the official McLaren retailer in Manama, Al Ghassan Motors. This number represents almost 10 per cent of total McLaren 12C sales worldwide since the manufacturer delivered the first of its new range of cars in 2011. The arrival at this landmark figure also follows the announcement by Al Ghassan Motors last month to locate the McLaren Manama showroom at the site of the Bahrain World Trade Centre.
Mark Harrison, Regional Director for McLaren Automotive in the Middle East & Africa, said: “The past 12 months have been an historic, and incredibly busy time for McLaren as we enter the challenging business of high-performance sports cars. We have built a new factory, sold 25 GT3 racing cars, opened nearly 40 McLaren dealerships, and built over 1,000 12Cs to order. But, for me, the key number is 100: 100 12Cs sold in this region is a great reward for McLaren, for our retail partners and our customers who have been thrilled with the car’s performance and beauty.”
Al Ghassan Motors’ President and CEO, Sheikh Ghassan A. H. Al Sulaiman, on receipt of the car from Mark Harrison, said, “The delivery of the 100th car in the region is a milestone Al Ghassan is proud to be part of; the success of the brand within our stable of premium, luxury sports cars is a further pillar from which we can grow our business within Bahrain. We now work towards further milestones with McLaren which will no doubt be supported by the introduction of the new 12C Spider.”
This year has been one of incredible successes for the automotive manufacturer, which has seen the company mark 1,000 MP4-12C cars sold worldwide. With just one year operating at full capacity, McLaren has firmly established itself as one of the world’s most exciting sports car companies.
Commenting on the arrival of the car in the Kingdom, Mark Harrison continued, “Our success is only possible through our retailers’ dedication to establish McLaren in the competitive high performance sports car market. We have to earn the right to challenge much-loved rival sports car brands and can only do this by offering a better car and a better level of customer service.
Handing over the keys for the 100th 12C to our Bahrain retailer, Al Ghassan Motors, indicates the appeal of our product among the region’s discerning sports car fans. They understand the innovation, exclusivity and dedication to great levels of service McLaren strives to deliver along with cars that offer Formula 1-inspired technology and everyday usability,” he concluded.
Al Ghassan Motors is one of an initial five retailers appointed in the Middle East to sell McLaren’s debut model the 12C, the recently launched 12C Spider and its future range of high performance sports cars. The Middle East is a key market for McLaren Automotive and in addition to the showrooms already open in Abu Dhabi and Dubai (Al Habtoor Motors), Kuwait (Ali Alghanim & Sons) and Jeddah (Al Ghassan Motors), the company’s full regional network will include retailers in Doha (Al Wajba Establishment) and Manama (Al Ghassan Motors). There is also a service centre in Beirut (Saad & Trad Sal).
Image 1: (L-R) Al Ghassan Motors’ General Manager, David Leach accepting the 100th MP4-12C in the Middle East from Regional Director for McLaren Automotive, Mark Harrison at Bushido
Notes to editors:
A selection of high resolution images may be downloaded for editorial use from: http://media.mclarenautomotive.com/.
A selection of video’s may be found on the official YouTube channel including, “Our Vision” (Arabic language), “Finding the Perfect Line” and “The launch of McLaren in the Middle East”
McLaren Automotive is an independent company, chaired by Ron Dennis, and based at the McLaren Technology Centre, the McLaren Group’s headquarters in Surrey. McLaren Automotive has a rich and seamless heritage in producing premium sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the best examples of supercar exotica. The Mercedes-Benz SLR McLaren is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.
McLaren Automotive is now launching a new car company through a global network of highly regarded premium car retailers who will sell a full range of McLaren high-performance sports cars built at an advanced new manufacturing facility, the McLaren Production Centre.
McLaren Automotive’s debut model is the MP4-12C. Drawing on the company’s long-standing Formula 1 experience in its concept and development, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition. The 12C will be followed by a range of new McLaren models and derivatives. All will be high performance, yet highly efficient and make the best use of Formula 1 technology and know-how.
It will achieve its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the ‘core’ sports car segment using a new production method. All McLarens will be based on this innovative carbon technology; McLaren has not built a racing or road car on anything other than a carbon chassis in 30 years.
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