Jun 14, 2012
McLaren Automotive, producer of the 12C high performance sports car, has now entered its 21st global market, the Nordics, less than a year since it opened its very first retailer in London.
Autoropa has been selected to represent the brand across the Nordic region operating as McLaren Stockholm. The company is a fully serviced importer and seller of exclusive sports cars with showrooms and service workshops in Stockholm and Malmö. They are one of a very select group of companies to be an authorised service partner for the McLaren F1 supercar.
Autoropa will begin selling the 12C from June 2012, and will open a brand new McLaren facility in Stockholm later this year.
Antony Sheriff, McLaren Automotive’s Managing Director said: “I am very pleased to confirm Autoropa as our Nordic retailer and a key partner in our plans to launch McLaren Automotive and the 12C around the world. With a rich motor racing heritage, and many sports car enthusiasts, the region will be an influential guide as to our success in Europe. In order to be part of the McLaren family, it is vital that our retail partners understand our business, our prospective customers and the technological innovations at the heart of the 12C. Autoropa was the obvious candidate in this regard and will make the perfect introduction in Sweden and throughout the Nordic region for McLaren Automotive.”
Fillip Larsson, Managing Director of Autoropa said: “It is a huge honour to be part of the McLaren Automotive project. There is clearly a lot of excitement and great anticipation from customers for the brand to arrive in the Nordics. As a service partner for the legendary McLaren F1 supercar, I’ve witnessed first-hand the extraordinary level of service which McLaren offers customers. I’m very excited to now be involved in retailing and servicing the breathtaking 12C and the future models from McLaren.’’
The McLaren MP4-12C is currently on sale in 16 locations in Europe. By the end of 2012, McLaren will have opened new showrooms in Vienna, Geneva and Stockholm.
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About McLaren Automotive
Chaired by Ron Dennis, McLaren Automotive is an independent company based at the McLaren Technology Centre, the McLaren Group’s headquarters in Surrey (United Kingdom). McLaren Automotive has a rich heritage in the production of sports cars. Launched in 1992, the McLaren F1 established the speed record for a production car and remains one of the most emblematic “supercars”. The Mercedes-Benz SLR McLaren was the biggest selling carbon fibre car in its price band, achieving almost twice the sales of its direct competitor.
McLaren Automotive is now a fully fledged car maker and, through its network of dedicated dealers, has launched a full range of high performance sports cars manufactured at the new McLaren Production Centre.
The first model in the range is the MP4-12C. Inspired by the experience gained in Formula 1 racing, the 12C is lighter, more powerful and exclusive than its competitors, while also being more environmentally efficient. Other models and derivatives will join the 12C in this range, all of them inheriting the technology and know-how developed in Formula 1, with the main objectives being energy efficiency and high performance.
These aims are partly achieved by the one-piece moulded carbon chassis, using a totally new and unique manufacturing process. All McLaren models are based on this innovative technology. Over the past 30 years, all cars produced by McLaren, whether for competition or road use, have been made on a carbon chassis.
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