Mike Flewitt, Chief Executive Officer, McLaren Automotive
The sunglasses in the McLaren Vision Collection are the first to use Leica Eyecare sun lenses, which are treated with AquaDura Vision anti-reflective, hydrophobic and oleophobic coating and feature Leica Eyecare’s latest lens technology to ensure exceptional clarity. Each of the five sun lens types is customized for a specific environment. The Driving lenses, for example, feature very precise graduated tinting that is designed to improve contrasts and show the road ahead in sharp relief, with no polarization so all surfaces are perceived perfectly. Orange-tinted Golfing lenses focus on maximum contrast, while the Outdoor lenses have a polarizing filter and mirror finish. Urban lenses have a neutral gradient tint designed for all lighting conditions and easy reading of screens, while the Yachting lenses feature a mirror finish to reduce solar rays and polarization to better remove reflections from the water.
The Core range in the McLaren Vision Collection begins at $323, plus lenses. Including titanium in its construction, the products in the range are available in four frame shapes for both sunglasses and ophthalmic use. Styles include rimmed and rimless designs, and all feature flexible hinges and extra-comfort arms. Each of the five Leica sun lenses can be combined with arm colors that include black with a choice of either grey, yellow, red or orange, offering McLaren owners an opportunity to subtly ‘color-coordinate’ with their cars.
The Premium collection, which was awarded the SILMO d’Or Design Award for Technology and Innovation when it was previewed in 2018 at the SILMO optical trade show in Paris, is priced from $1,104 and epitomizes McLaren technical precision with advanced materials and a frame design that releases the lenses from tension and assures the wearer of maximum comfort. The frame front is 3D printed titanium, the arms are over molded titanium, and the lugs and rotary hinges are pure titanium. Three subtly different shapes are available for ophthalmic lenses and sunglasses, with buyers able to choose from one of the five Leica sun lens types. A full range of colors and finishes is available for the arms.
The Bespoke range is the ultimate offer in the McLaren Vision Collection, with the titanium frames uniquely tailored to fit the wearer. This is achieved by recording a 3D-scan of the wearer’s face to enable 3D-printing of the titanium frames. Pricing of the Bespoke range starts at $2,008.
McLaren Vision Collection eyewear can be viewed at unique point-of-sale displays that include a built-in camera and screen. These will start appearing at selected independent specialist opticians and a range of department stores and e-commerce outlets from July onwards and will be displayed for the first time at the Goodwood Festival of Speed in early July.
Notes to editors:
To view the McLaren Pure Experiences calendar, click on the following: https://cars.mclaren.com/experiences/pure-mclaren
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company has defined product families: Sports Series, Super Series, Ultimate Series and Motorsport which are retailed through over 80 retailers in more than 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
In 2018, the company launched the 600LT and the first two cars of Track25, the McLaren Speedtail, the next Ultimate Series, and McLaren’s first ever Hyper-GT, and 720S Spider. It also opened a new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.
2019 saw McLaren launch the 600LT Spider, the unveil of the previously-confirmed track-only Senna GTR and the new McLaren GT revealed as the fourth car of Track25.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include Richard Mille, Pirelli, Dell Technologies, Ashurst, AkzoNobel and OnePlus.
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.
Head of Global and North American Communications | McLaren Automotive
Phone: +1 714 501 8137
Public Relations Manager | McLaren North America
Phone: +1 765 517 2186
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv