McLaren and L'Amy present Ultimate Vision for eyewear innovation

21 Feb 2019

  • McLaren and L’Amy announce  global license with the launch of the McLaren Vision Collection
  • McLaren design DNA shapes new award winning eyewear collection
  • Innovation and the use of advanced materials and technologies is at the heart of the collection
  • Collection available from Spring 2019

McLaren, the racing and technology brand and creator of luxury high performance sportscars and supercars, together with leading eyewear manufacturer, L’Amy, have launched the McLaren Vision Collection, an innovative and pioneering eyewear range.

The McLaren Vision Collection is a design and technology collaboration between both brands to bring new and unique product to the eyewear category. To guarantee the highest quality, McLaren’s design principles were applied to the creative process and its expertise in materials and technology combined to produce a collection that is both advanced and innovative.

The collection was first shown at SILMO in September 2018 where it won the SILMO d’Or Design Award for Technology and Innovation. The frames are lightweight and strong using titanium and 3D printing technology. The lenses are hung within the frames at just two contact points to minimize lens interference. The presentation is inventive and new delivering a sense of theatre. The license is a celebration of both brands expertise and passion to design new and exciting product that pushes boundaries and challenges the norm.

The McLaren Vision eyewear collection is the first of a global licensing agreement between McLaren Group and L’Amy Group.  L’Amy is a pioneering company that has been manufacturing innovative eyewear since 1810. Today it specializes in the production under license of high-end eyewear collections for multiple global brands.

The McLaren Vision collection is heading to MIDO – the largest international show dedicated to the global eyewear industry which takes place in Milan from 23–25 February 2019. The collection will be available globally at selected boutiques this Spring.

 

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About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT and the first two cars of Track25, the McLaren Speedtail, the next Ultimate Series and McLaren’s first ever Hyper-GT, and 720S Spider.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, OnePlus, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com 

Laura Tilley
Public Relations Manager | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

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