A Badge of Honour

18 Oct 2018

  • The extent of bespoke made possible by McLaren’s Speedtail evidenced in beautiful bonnet badge
  • Uniquely fashioned in 18 carat white gold with carbon fibre inlays
  • McLaren’s next Ultimate Series and first ever Hyper-GT to be revealed on October 26, 13:00BST, at cars.mclaren.com

The 106 individuals who have reserved McLaren’s next Ultimate Series, the McLaren Speedtail, are being offered the chance to add a unique finishing touch to their 243mph-plus Hyper-GT by selecting from a range of optional finishes for their car’s badging. The material finish that McLaren has chosen to exhibit first is a combination of 18 carat white gold and carbon-fibre inlays. The materials used represent just one of the innovative ways Speedtail is combining art with extreme performance and is already proving popular with customers who have seen the car at its first private preview event.

McLaren Automotive’s famous brand badge, featuring the McLaren ‘Speedmark’ logo, is crafted in gold by a specialist company in the UK’s Birmingham Jewellery Quarter. A set of three badges, two brand badges (front) and one name badge (rear), is available as part of the limitless tailoring opportunities available from McLaren Special Operations (MSO) for the three-seat Hyper-GT.

The 18 carat white-gold emblems on the front and back of Speedtail are laser-etched with a McLaren hallmark, showing where and when they were created, and feature carbon inserts utilising McLaren’s new and exclusive TPT (Thin Ply Technology). The front badge weighs 100 grams. But for the more weight-conscious customer, a lacquered transfer which weighs almost nothing can be specified instead.

The gold badge set has been hand-crafted for the Woking-based sportscar and supercar manufacturer by Vaughtons, which since 1819 has been creating the most exclusive badges and trophies – including Olympic gold medals and football’s FA Cup.

It is not the first time that real gold has been used in a McLaren car. Speedtail’s three-seat, central-driving-position forerunner, the legendary McLaren F1 of 1993, famously used gold foil as a heat shield in the engine compartment.

“As beautiful pieces of exquisitely hand-crafted jewellery, the white-gold badges perfectly set off a car that in every way represents a new gold standard for McLaren luxury. They fit perfectly with the philosophy of the Speedtail, the most luxurious car in McLaren Automotive’s portfolio, as well as paying homage to its forebear, the McLaren F1.”
Rob Melville, McLaren Automotive Design Director

As well as being the most well-appointed McLaren ever, the Speedtail’s petrol-electric hybrid drivetrain, with a now-confirmed output of more than 1000PS, will deliver a top speed of over 243mph, the mark set by the McLaren F1. Just 106 Speedtails are being created, mirroring the number of F1s sold in the 1990s. Each car is priced from £1.75 million plus local taxes, and all have been allocated.

As standard, the Speedtail's McLaren badge is made of aluminium with a gloss black inlay. In addition to thesolid white-gold badge with TPT carbon inlays,there is also a solid platinum version available - one more element of the bespoking opportunities that MSO is offering clients to ensure that every Speedtail is unique.

“Speedtail is centred around breathtaking beauty, luxury and craftsmanship,” says Rob Melville. “The gold badges add to a car whose jewel-like qualities already shine out, and confirm Speedtail’s uniqueness as the luxury McLaren without equal.”

McLaren’s next Ultimate Series and first ever Hyper-GT will be revealed on October 26, 13:00BST, at cars.mclaren.com 

Ends

Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive andtechnology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
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