Choose the perfect McLaren 600LT using pioneering real-time digital configurator

17 Sep 2018

Bruno Senna and McLaren Chief Test Driver Kenny Brack set the pace in choosing the perfect McLaren 600LT using pioneering real-time digital configurator

  • Digital configurator showcases full range of colors and options available on new McLaren ‘Longtail’
  • Buyers can explore millions of unique car permutations online or in McLaren retailers
  • Racing driver and McLaren brand ambassador, Bruno Senna and McLaren Chief Test Driver, Kenny Brack, choose their ideal ‘Longtail’ specifications
  • Limited-volume 600LT priced from $240,000; 12-month production run nearly fully allocated

Buyers who have secured a 600LT Coupé are now exploring the wide range of colors and options available using an advanced real-time configurator to complete their order in retailers - but anybody with internet access can build their own perfect ‘Longtail’ using McLaren’s online 2D configurator.

The pioneering specification system allows you to view the 600LT in any of the 28 different body colors offered, three of which are newly introduced with the launch of the 600LT: Myan Orange, Chicane Effect (grey); and Luminaire (green). 14 of the paint colors are in an MSO Defined palette developed by McLaren Special Operations for the new ‘Longtail’.

Customers and brand enthusiasts can explore the six different ‘By McLaren’ Designer interior themes and extensive range of performance-oriented options – many of them in visually striking and lightweight visual carbon fibre –  in combination with their preferred exterior color. The interior themes selected by McLaren’s design team for the new 600LT comprise three in Alcantara® and three in Nappa Leather. All feature bold colors and are differentiated respectively by either lightweight technical material or soft-grain leather, covering the seat bolsters and cushions, facia and center tunnel.

“This is a great way to explore the specification of a car like the 600LT before finalizing your choices,” commented McLaren Automotive Chief Test Driver, Kenny Brack. “You can see on screen what each paint color looks like in isolation, choose your wheel design and finish and then contrast the exterior look with any of the interior specifications that appeal, before adding optional features and equipment.”

Brack selected Sicilian Yellow exterior paint and matched it with a full Carbon Black Alcantara® interior. MSO Defined 6-Point Harnesses - one of the features included in the MSO Clubsport Pro option pack for the 600LT selected by Kenny – were specified in blue, combining with Azura Blue Colored Brake Calipers to create a visual theme aligning with the flag colors of his home country of Sweden.

Other features in the MSO Clubsport Pro Pack include a Carbon Fibre Roof, Carbon Fibre Front Fenders with Gloss Visual Carbon Fibre Louvres and Super-Lightweight Carbon Fibre Racing Seats. Gloss Black finish on the 10-Spoke Ultra-Lightweight Forged Aluminum Alloy Wheels; all three Carbon Fibre Exterior Upgrade packs; and McLaren Track Telemetry with three cameras were also selected by Kenny. In keeping with the track-focused nature of the specification, air-conditioning, satellite navigation and audio – all no-cost options –  were not added.

Racing driver and McLaren brand ambassador, Bruno Senna, configured his 600LT in Burton Blue from the MSO Defined range of exterior colors, again complemented by a full Carbon Black Alcantara® interior. Bruno also specified the full complement of Carbon Fibre Upgrade packs and features in the MSO Clubsport Pro Pack, but selected McLaren Orange for both harnesses and seatbelts.

Gloss Black wheel finish was favored, contrasted with yellow brake calipers, while McLaren Track Telemetry with three cameras was again selected. Further specification was more road-oriented, with air-conditioning and a Bowers & Wilkins Audio System chosen, alongside front and rear parking sensors, a rear-view camera and vehicle lift.

In addition to the online 2D configurator available at http://configurator.mclaren.com/model/coupe600lt, the real-time specification tool is installed in McLaren retailers worldwide as a 3D experience that delivers 4K detail with even greater clarity and tonal accuracy. In MARC (McLaren Automotive Real-time Configurator) guise, the system is the most detailed configurator to date from the British luxury sportscar and supercar brand.

Following its global debut in July at the Goodwood Festival of Speed, the McLaren 600LT Coupé is available to order from McLaren retailers, priced from $240,000 (US). Production volume will be strictly limited, with build commencing in October 2018 and running for around 12 months, build slots being scheduled around existing Sports Series and Super Series models, as well as the sell-out McLaren Senna, Senna GTR and McLaren Speedtail. 

To discover more about the new McLaren 600LT, visit: http://cars.mclaren.com/sports-series/600lt. A film demonstrating the MARC system in operation can be viewed at https://youtu.be/GWF0Gm2CFBU.

 

 

Ends

Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group. 

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
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Mobile: +44 (0) 7717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
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Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
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Mobile: +44 (0) 7827 081 770
Email: adam.gron@mclaren.com
Twitter: www.twitter.com/Adam_Gron

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
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E-mail: hunter.skipworth@mclaren.com

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.tilley@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

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