McLaren Senna 001 takes the Ultimate road trip

27 Jul 2018

  • McLaren Senna with chassis number 001 presented to owner David Kyte by McLaren Automotive CEO, Mike Flewitt, in ceremony at the McLaren Technology Centre
  • Striking Anniversary White paintwork with Aurora Blue livery central to bespoke design commissioned from McLaren Special Operations (MSO)
  • ‘Senna 001’ now at Circuit Paul Ricard in the south of France following a 1,400km drive accompanied by three other McLaren Sennas, a McLaren 720S and a McLaren 600LT – and racing driver and McLaren brand ambassador, Bruno Senna

The first customer McLaren Senna built, which carries chassis number 001, was officially presented this week to its owner, London-based businessman, David Kyte – who immediately set out to enjoy his new purchase on a 1,400km ‘road trip’, accompanied by five other McLaren cars.

Following the presentation by McLaren CEO, Mike Flewitt and other McLaren Automotive and McLaren Special Operations senior executives, which took place at the McLaren Technology Centre in Woking, UK, ‘Senna 001’ departed for the south of France with three other McLaren Sennas, a McLaren 720S and a McLaren 600LT. The convoy of supercars, whose drivers included racing driver and nephew of Ayrton Senna, Bruno Senna; McLaren Automotive Chief Operating Officer, Dr Jens Ludmann and McLaren Ultimate Series Vehicle Line Director, Andy Palmer, has now arrived at the Circuit Paul Ricard near Marseille, where Mr Kyte will join a Pure McLaren driving experience taking place this weekend.

“Handing over the key to the first customer McLaren Senna built was an honour for me and a milestone for the company,” commented McLaren Automotive CEO, Mike Flewitt. “David Kyte is a longstanding McLaren enthusiast with a true passion for our brand and a number of McLarens to prove it. We have had many conversations about the car he has now taken delivery of and while I believe that the McLaren Senna is already incredible in every respect, the additional work that David has commissioned from McLaren Special Operations has taken ‘Senna 001’ to another level.”

Finished in MSO Anniversary White with striking livery painted in MSO Aurora Blue and the Senna brand displayed on the wing endplate, the bespoke McLaren Senna also features roof ‘snorkel’, T-Bar and fuel filler cover in MSO Satin Visual Carbon Fibre; brake calipers painted in MSO Bespoke Burton Blue; and MSO Bespoke Coloured Centre Lock wheel nuts in Volcano Red. The paintwork alone took more than 600 hours to complete, two paint specialists devoting two weeks to ‘masking-up’ the car before the livery was applied.

‘Senna 001’ is further personalised with individual references to the legendary Ayrton Senna: his signature is on the door shut, the years that he was Formula One World Champion are engraved on the throttle pedal and the layout of the Interlagos circuit in São Paulo, Brazil – with the McLaren badge marking the start/finish line – is clearly visible on the front of the car. The interior has also been enhanced by McLaren Special Operations to Mr Kyte’s requirements, with MSO Bespoke interior trim in black Alcantara® complemented by diamond-stitching on the seats and a Senna ‘S’ logo embroidered on each headrest, all in Harissa Red. Black carpet with Harissa Red Alcantara® piping and decorative stitch, Volcano Red door struts and red-tinted carbon fibre control surrounds complete the personalisation. The vehicle keys are also in red-tinted carbon.

“I committed to buying a McLaren Senna as soon as I became aware that McLaren was developing the car – so long before the name was confirmed - but leaving the McLaren Technology Centre after the handover ceremony was the first time I have actually driven one,” explained Mr Kyte. “Now, with 1,400km covered, I’m delighted to report that as someone who rates driver engagement as crucial to driver enjoyment, the Senna has more than exceeded my expectations.”

Mr Kyte continued: “Working with McLaren Special Operations on the bespoke design of the car was a fascinating experience; MSO has undertaken personalisation on other McLarens I own, but this was a much more complex project. The original inspiration for the livery was to trace the way that the air flows over the body but we decided on a more stylised design, with which I am absolutely delighted. I also love the fact that there are features on the car that are almost hidden, such as the details honouring Ayrton Senna and the McLaren ‘Speedy Kiwi’ on each side of what I am extremely proud to call, ‘my Senna’”.

Mr Kyte travelled to Paul Ricard to take part in a Pure McLaren experience – the official track driving programme of McLaren Automotive. The events provide an opportunity to drive a McLaren at some of the best circuits in Europe and North America, with a range of courses available encompassing customers new to the circuit through to those obtaining their professional racing licence. The weekend at Paul Ricard incorporates the FIA-sanctioned Pure McLaren GT Series, in which Mr Kyte competes in his McLaren 570S GT4.

Further information on Pure McLaren and the Pure McLaren GT Series, is available at: http://cars.mclaren.com/experiences/pure-mclaren.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.

2017 saw the company launch further models including the second-generation Super Series, the 570S Spider and the McLaren Senna. In 2018, the company launched the 600LT.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied Technologies.

Further information:

Wayne Bruce
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Amel Boubaaya
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Adam Gron
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Karin Haferkorn
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