McLaren Automotive adds to North American Retailer Network with Announcement of McLaren Troy

19 Jun 2018

  • McLaren Troy becomes McLaren’s 24th retail location in North America
  • New 4,000 square foot showroom due to open later in 2018
  • Temporary sales and service site open by late June
  • McLaren Troy to faciliate further growth of McLaren’s single largest market – North America


McLaren Automotive, the British creator of luxury sportscars and supercars, announces its newest retailer – McLaren Troy. As the latest addition to the Suburban Collection of dealerships at the Troy Motor Mall in Michigan,  McLaren Troy is the first and only retailer in the region to  provide McLaren sales and service operations, allowing clients and potential clients in the area easier access to the brand’s exciting range of cars and renowned customer service experience.

McLaren Troy’s new facility, which is expected to open in the fourth quarter of 2018,  will include a state of the art 4,000 sqaure foot showroom reflecting McLaren’s latest brand identity.  In the meantime, McLaren customers and fans in the region are welcome to visit a temporary showroom operating from:

1755 Maplelawn Dr,
Troy, MI 48084

Tony Joseph, President of McLaren North America, said: “The state of Michigan is a key area in the United States that we have not yet been able to properly service. With a deep base of both existing clients and potential customers in the region, we felt that Detroit and the surrounding areas needed a more localized point of sales and service, and we are delighted to partner with Suburban, who have a 70-year history of outstanding customer service in the region.”

As the single largest market for McLaren Automotive, the North American region is poised for further growth with the addition of McLaren Troy. Currently available to customers is the diversified Sports Series line up of the 570S, 570S Spider and 570GT, the Super Series 720S and the Ultimate Series McLaren Senna. Those models combined with the McLaren Senna GTR and yet-to-be-debuted HyperGT codenamed BP23 that will begin production later in 2018 and 2019 make it a very exciting time for the McLaren brand. Further, the Track22 business plan that outlines future product plans that will see an additional 12 all-new or derivative models debuted by the end of 2022, half of which will feature hybrid powertrains.

 “With a rich tradition of racing, McLaren Automotive continues to produce some of the most powerful and iconic supercars on the planet,” said David T. Fischer, Chairman and Chief Executive Officer of the Suburban Collection. “As we continually strive to offer our customers the widest array of top automotive products, McLaren’s incredible machines will wonderfully add to our diverse and unique portfolio of choices.”

McLaren Troy plans to celebrate its launch with a display of McLaren supercars at the Cars and Coffee event at the M1 Concourse located at 164 South Blvd. W, Pontiac, MI  48341 on Saturday, June 30 from 8:00-11:00 a.m. Entrance is free.




Notes to Editors A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

Investors can visit the McLaren Group investor website at


About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. 

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.


McLaren Group:

The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.


Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137

Laura Tilley
Public Relations | McLaren North America
Phone: +1 765 517 2186


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