McLaren North America launches trio of Pure McLaren track programs for 2018

24 Apr 2018

Pure McLaren, the exclusive driving program of McLaren Automotive, that gives both McLaren owners and prospective owners the chance to experience the performance of the cars in the controlled environment of a race track, will launch in North America in 2018.

All Pure McLaren events offer not only the opportunity to enjoy the McLaren range of road cars but also track-only variants. In addition, participants can choose to improve driver skills or even select a  path to progress through the advanced coaching program for those whose aim is to go racing.

For the first time, Pure McLaren will offer an introductory calendar of three events for the 2018 season, visiting some of the finest North American circuits:

  • Le Circuit Mont Tremblant, Canada: June 2-4, 2018
  • The Thermal Club, California: October4-6, 2018
  • Circuit of the Americas, Texas: November 7-11, 2018

Ranging from a half day course with driving coaching sessions in a McLaren 570S, to a full day circuit experience in a McLaren owner’s personal car, all the courses let owners and prospects enjoy McLarens in their natural environment – on the track. Bespoke elements include one-to-one driver coaching with professional race drivers, video analysis and telemetry sessions, a dedicated technical team and pit garage set up, along with VIP hospitality, hotels and circuit transfers, allowing the guest to fully focus on their time behind the wheel.

Also offered is the two-and-a-half-day long Performance Academy Race Level 3 course that takes place behind the wheel of a McLaren 570S GT4 race car, and qualifies a participant for a full IMSA GT racing license.

Further details of the 2018 Pure McLaren events in North America can be found by e-mailing the team at: or by visiting the website at:


Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.

Further information:

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137

Laura Conrad
Public Relations | McLaren North America
Phone: +1 765 517 2186