Rhapsody in Atlantic Blue: bespoke McLaren 720S by McLaren Special Operations unveiled at Geneva International Motor Show

7 Mar 2018

  • Unique McLaren Special Operations (MSO) commission specially for the 88th Geneva International Motor Show
  • McLaren extreme performance with an accent on luxury
  • Celebrating one year of MSO-crafted second-generation Super Series models

An award-filled year on from its world premiere at the 87th Geneva International Motor Show, the McLaren 720S is again taking the Geneva spotlight with a breathtaking-in-blue bespoke creation from McLaren Special Operations (MSO).

Combining the deepest of deep blue paint finishes specially formulated for the car with a classic Saddle Tan leather interior, the McLaren 720S in Atlantic Blue by MSO presents the dynamism of the McLaren Super Series wrapped up in a timeless, luxury-accented allure.

McLaren Special Operations’ latest creation comes a year after MSO’s first bespoke project on the second-generation Super Series, the 720S Velocity by MSO, which was shown in Geneva in 2017. With a fusion of Volcano Red and Nerello Red paint colours, its explosive looks more than matched its performance. In the 12 months since – during which time the 720S has garnered five-star road test verdicts as well as awards including the world’s most beautiful supercar – few of the nearly 1,500 McLaren 720S delivered since launch have not borne at least some MSO influence. The earliest build allocation for a ‘standard’ car is currently July of this year.

The Atlantic Blue body provides a fresh interpretation of the ‘shrink-wrapped’ design language introduced for the 720S, which features innovative aerodynamics, smoothly sculpted surfaces and iconic double-hinged dihedral doors. Commissioned for the 88th Geneva Motor Show, this latest MSO project showcases both the boundless extent of MSO’s bespoke craftsmanship and the MSO Defined range of personalisation choices – options that have allowed 720S buyers such creative expression in realising their own perfect Super Series model.

“Every 720S produced by MSO is elegant and distinctive and a large part of that is because they are different in some way from all the others, with each car a unique expression of the owner’s taste,” commented Ansar Ali, Managing Director of McLaren Special Operations, “At MSO, we celebrate that difference by showing cars like the Atlantic Blue 720S – a world of McLaren possibilities made stunningly real.”

MSO’s hand-crafted artistry is able to fulfil McLaren clients’ most demanding expectations. Its capabilities range from crafting entire one-off cars to providing specific aerodynamic and lightweight componentry, adding functionality and developing the special materials, finishes, colour and trim that are used to such stunning effect by the Atlantic Blue 720S making its debut in Geneva.

The second-generation Super Series marries McLaren’s most extreme take yet on supercar performance, with a plethora of luxury and convenience features in the glass teardrop cockpit that further reinforce the acclamation of the 720S as a supercar with the broadest range of abilities.

Providing the most focused driving experience thanks to innovations in aerodynamics, proactive suspension control, carbon-fibre construction and one of the world’s most potent 4.0-litre twin-turbocharged V8 engines, the 720PS (710bhp) 720S can deliver a top speed of 212mph and despatch 0-62mph in 2.9 seconds. None of this is at the expense of comfort: heated electric seats, keyless entry, soft-close doors, cruise control, electrically adjustable steering column and advanced climate and connectivity systems are among the standard features.

MSO bespoke elements that take this formula to another level comprise the newly-developed Atlantic Blue paint and an interior swathed in Saddle Tan leather with contrasting Slate Grey stitching. The cockpit is further distinguished by Carbon Black leather and Grey Alcantara accents. Even the floor mats are bespoke.

Setting off the Atlantic Blue paint are Dark Palladium exterior finishes, gloss finish Visual Carbon Fibre, and Zircon window surrounds. The stainless-steel sports exhaust has Titanium finishers and the twin-spoke lightweight wheels feature a bespoke Graphite Grey finish. The brakes – as on all McLaren 720Ss – are carbon-ceramic and for this special model feature black calipers with McLaren branding.

MSO Defined features inside the cockpit characterise the demands of a typical McLaren 720S owner, with priorities for both track driving and everyday usability. The McLaren 720S in Atlantic Blue by MSO comes with both the McLaren Track Telemetry and camera system for circuit enjoyment and a 360-degree Park Assist system of sensors and cameras to ease city driving. The car is also equipped with a vehicle lift to avoid damage over ramps and speed humps, and to while away motorway miles there is a Bowers & Wilkins 12-speaker audio system.

This unique McLaren 720S in Atlantic Blue by MSO carries a price tag of £281,260. Further information about the McLaren 720S and McLaren Special Operations is available at cars.mclaren.com.

Ends

Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

About McLaren Group:
The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
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Daniel Golding
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Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
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Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
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Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
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Roger Ormisher
Vice President, Communications & PR | McLaren North America
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Email: roger.ormisher@mclaren.com

Laura Conrad
Public Relations | McLaren North America
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Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific McLaren Automotive Limited
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Email: gracia.yap@mclaren.com

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