McLaren Montréal Officially Opens its Doors

30 Nov 2017

  • Spectacular grand opening celebration launches Canada’s third McLaren retailer, featuring a 35,000 sq.ft., 5 car showroom and 6-bay service area
  • McLaren retailer network expands into the Quebec and Eastern Canadian markets
  • Sales and service for the full range of McLaren models, including the critically-acclaimed Sports Series

McLaren Automotive, the British creator of luxury sportscars and supercars, further strengthened its retail footprint in North America with the grand opening of its latest retailer, McLaren Montréal. Situated in the burgeoning Montréal suburb of Laval at 2300 Boulevard Chomedey, McLaren Montréal is the third McLaren retail point in Canada and further shows the commitment of McLaren its largest market of–North America.

The new, easy-to-access location provides the ultimate in retail experience coupled with market-leading customer service and a personal approach. McLaren Montréal offers sales and aftersales services for all McLaren models, with a state-of-the-art retail facility featuring the latest McLaren visual identity. Nino and Renato De Cubellis, the appointed Dealer Principals for McLaren Montréal, come from a family with deep automotive experience, with a strong background in luxury brands.

An exclusive grand opening celebration was held recently for invited guests. An homage to racing legend, automotive pioneer and McLaren founder Bruce McLaren, the event featured an elegant outdoor scotch and cigar lounge, a short performance by Comedian Rachid Badouri, and a surprise performance by international DJ JoJo Flores. Also present were Tony Joseph (President, McLaren North America), Chris Pfaff (President/CEO of PFAFF Automotive Partners & McLaren Canada), and Nino & Renato De Cubellis (Dealer Principals of McLaren Montréal).

Vice-Mayor of Lavalcut the ribbon to officially open the 35,000-sq.ft. facility, which features a five-car showroom, a spectacular basement pre-owned vehicle display and storage area, and a state-of-the-art workshop with six work bays.

Currently available to order at McLaren Montréal is the core of the brand, the Super Series, comprised of the new McLaren 720S featuring a range of race-derived technologies such as the carbon fiber MonoCage II, active aerodynamics and the state-of-the-art ProActive Chassis Control II, providing the ultimate control on both road and track. Also available is the Sports Series line-up, which provides enhanced usability and an engaging, fun driving experience with its road-biased nature and lesser focus on lap times. The critically-acclaimed Sports Series range includes the McLaren 570S coupe, new 570S Spider, and 570GT.

For more information, visit


Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT – a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.

McLaren Automotive Partners                 
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

Further information:

Roger Ormisher
VP of Communications and PR | McLaren North America
Phone: +1 714 501 8137

Laura Conrad
North America  PR | McLaren North America
Phone: +1 765 517 2186

Media website:




Images: 4 Videos: 0