McLaren 720S & 570S Spider at the Bologna Motorshow
30 Nov 2017
- McLaren Milano chooses the Bologna Motorshow as a second opportunity to showcase the McLaren 720S and 570S Spider
- 720S and 570S Spider are the first of 15 new McLaren models or derivatives to be launched by the end of 2022 according to the Track22 business plan
- McLaren Milano will be on stand A39 in Pavilion 25 at the Bologna Motorshow, which opens to the public from December 2-10, 2017
McLaren Milano will be at this year’s Bologna Motorshow to showcase the two newest McLaren models, the 720S second-generation Super Series and the first Sports Series convertible, the 570S Spider. Only recently at Milano AutoClassica, the British creator of luxury sports and supercars has chosen this second Italian automotive celebration to give even more fans of the McLaren brand in Italy the opportunity to admire the craftsmanship of its new cars.
Featuring technologies derived from McLaren’s racing heritage and with supercar performance in the McLaren tradition, the 720S is the second generation of the Super Series, the product family at the heart of the McLaren brand. A stunning new interpretation of the McLaren design language and dedication to aerodynamic principles, the 720S personifies the performance DNA of the McLaren brand while featuring a luxurious, driver-focused cabin with the finest leathers and aluminium switches.
The 570S Spider is a sister model to the 570S Coupé in the McLaren Sport Series range and the only choice for buyers wanting a new McLaren convertible. An ultra-light chassis, based around the MonoCell II carbon fibre structure weighing only 75kg, underpins every car and together with distinctive stylistic features and a wide selection of equipment, guarantees performance without compromise.
“These two models presented this year both embody the five key features exemplifying the McLaren DNA, namely design, excellent aerodynamics, reduced weight, exclusive details and total driver involvement,” explained Ado Fassina CEO of McLaren Milano. “The Bologna Motorshow is another good opportunity for us to have both the Super Series and the Sports Series on display for the public to see and admire”.
Every McLaren is hand-assembled at the state-of-the-art McLaren Production Centre (MPC) in Woking, England and each can be personalised to meet customer requirements. A range of option packs and selected ‘By McLaren’ interior designs are available, as well as further opportunities to enhance the standard specification with components and finishes from McLaren Special Operations (MSO), the bespoke division of McLaren Automotive.
Pricing in Italy starts from €252.620 for the McLaren 720S and €214.450 for the McLaren 570S Spider.
McLaren Automotive is represented in Italy by McLaren Milano.
Via Ettore Ponti, 8
Contact: Alessandro Gori - +39 023564179
McLaren Automotive representative on site on December 1:
Federica Bruno, PR Consultant - South Europe
Mobile: +33 6 19251664
The full McLaren 720S press kit and images are available to view and download from the McLaren Automotive media site – McLaren 720S Press kit
The full McLaren 570 Spider press kit and images are available to view and download from the McLaren Automotive media site – McLaren 570S Spider Press kit
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limite
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
PR Consultant South Europe | McLaren Automotive Limited
Phone: +33 6 19251664
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv