McLaren Automotive chooses Milano AutoClassica as national premiere for the 570S Spider
23 Nov 2017
- McLaren Milano present at Milano AutoClassica for the fourth time
- National première for the McLaren 570S Spider
- McLaren 720S in Argon, the second-generation Super Series also on display
- Milano AutoClassica yearly rendez-vous for sports and heritage cars
McLaren Automotive, the British creator of luxury sports and super cars, will be at the Milano Autoclassica to showcase for the first time in Italy the McLaren 570S Spider, the first convertible in the McLaren Sports Series. McLaren has been at the Milano Autoclassica Motorshow event for those passionate about cars and automotive history, since the event first began. The doors of the event will open from Friday November 24 through to Sunday 26 November. Set in an elegant setting in the vibrant city of Milan, the public will be able to admire sports cars and heritage cars throughout the weekend in the dedicated pavilions. McLaren Milano will be in Pavilion 18 stand A03 with the brand’s two most recent models on display.
The 570S Spider launched in the UK in the summer, the newest car in the Sports Series, will be displayed. The convertible has already received five-star reviews. The model on display at this year’s Milano AutoClassica is in the Luxury Edition in Curacao Blue, an exclusive launch colour for the Spider. The specification includes a beautiful dark palladium roof, By McLaren Designer leather interior in Almond white and Carbon Black Aalcantara and McLaren Orange callipers to match the 10-spoke diamond cut wheels.
The McLaren 720S, the second-generation Super Series, forms the core of the brand and will be on display in Argon Special Colour in Luxury Specification and comes with a black and sandstone luxury trim with visible carbon fibre and Titanium liquid metal wheel finish to complement the 5-spoke lightweight forged wheels.
Ado Fassina, CEO of McLaren Milan, commented: “The new 570S Spider completes the Sports Series with the addition of the convertible, which offers the pleasure of open air driving with the thrill of the 570S Coupé. The 720S, the second-generation of the Super Series, builds on the success of the first Super Series and remains at the core of the brand. These two new sportscars and supercars are perfectly suited the sweeping roads of Italy and displaying them at “Milano AutoClassica will give us the chance to show fans the levels of elegance, performance and comfort that only a brand like McLaren can offer in these segments.”
McLaren Automotive is represented in Italy by McLaren Milano .
Via Ettore Ponti, 8
Contact : Alessandro Gori - +39 023564179
McLaren Automotive representative on site on November 24:
Federica Bruno, PR Consultant - South Europe
Mobile: +33 6 19251664
The full McLaren 720S press kit and images are available to view and download from the McLaren Automotive media site – McLaren 720S Press kit
The full McLaren 570 Spider press kit and images are available to view and download from the McLaren Automotive media site – McLaren 570S Spider Press kit
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
PR Consultant South Europe | McLaren Automotive Limited
Phone: +33 6 19251664
Media website: cars.mclaren.press
You Tube: www.youtube.com/mclarenautomotivetv