McLaren Automotive confirms new Barcelona retailer location
16 Nov 2017
- Number of McLaren European retailers grows to 21 with confirmation of new Barcelona site
- McLaren retailer presence in 10 European countries
- McLaren Barcelona will officially open at the end of 2018; to support growing customer demand, operations have already begun in a showroom located in Les Corts, Barcelona
McLaren Automotive continues to expand its global network of retailers with the appointment of a new retail partner in Barcelona. The new operation will bring the total number of McLaren retailers in Europe to 21 and gives the British manufacturer of luxury sports cars and supercars representation in 10 European markets.
McLaren Barcelona will be operated by Comercial Chelsea 1979. The business will formally open on a new retail site at the end of 2018 but is already trading from a showroom situated in Les Corts. The interim site is situated close to one of the biggest streets in Barcelona, the Avinguda Diagonal, and provides easy access for sales and servicing needs. The 250m2 showroom has a customer service reception and meeting room, as well as the workshop located underneath the showroom. Private parking is offered for the comfort of visiting customers.
"Comercial Chelsea 1979 is honoured to be representing McLaren Automotive” says Eduardo Costabal, Dealer Principal, McLaren Barcelona. “We believe this is a very important and competitive market within the European region and that a brand with the prestige of McLaren should be represented. We are very excited to be able to start this project, a challenge that is a great responsibility and to which we will devote all our efforts. We want this new retail environment to both become the home for current customers and followers of McLaren and welcome those who have not yet had the opportunity to experience our products first-hand."
Commenting on the new retailer, David Gilbert, Managing Director – Europe at McLaren Automotive, said: “The addition of McLaren Barcelona to the retail network is another key step in our growth plan in Europe. Comercial Chelsea 1979 is joining us with strong knowledge and experience in the luxury car segment. We are convinced they will be offering the McLaren retail experience that our customers expect and will do so with the passion and refinement inherent to the McLaren brand.”
McLaren now offers customers retailer locations in Belgium, France, Germany, Italy, the Netherlands, Monaco, Spain, Sweden, Switzerland and the UK.
C/ Les Corts 22, local
+34 930 155 346
Mobile: +34 930 155 346
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Notes to Editors:
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About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.
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