Put your foot to the floor in a new McLaren P1™

3 Nov 2017

  • McLaren P1™ further downsized; embraces foot power
  • 0-200 metres-per-hour acceleration entirely biscuit dependent
  • Available just in time for Christmas

McLaren Automotive continues its McLaren P1™ fifth anniversary celebrations with the announcement of an alternative-fuelled version, powered purely by feet attached to a human motor aged less than three years old. At least that’s the manufacturer’s recommendation.

The ‘foot-to-floor’ edition can be purchased online from December priced at £35.99 and be delivered in time for Christmas. It is the latest addition to a wide range of licensed models and products available long after all 375 full-size examples of the McLaren P1™ were sold.

The McLaren P1™ toy car collection also includes the McLaren P1™ electric Ride-On and the McLaren P1™ Tecnomodel collectible, the latter of which is likely to appeal to buyers who are older than the three years old target group of the ‘foot-to-floor’.

Other licensed McLaren P1™ products include die-cast models from AutoArt, TSM, Kyosho, Motormax, Kinsmart and Hot Wheels; resin models from Amalgam, TSM and Tecnomodel and Scalextric slot cars. An Airfix ‘Quick Build’ model is also available, as are radio-controlled models from New Bright, Rastar and Maisto.

A short video has been released illustrating the differences between the four options of McLaren P1™ power and can be viewed here: http://bit.ly/2xXGUAc


Technical Information

Vehicle: The ‘foot-to-floor’ McLaren P1TM
Colour – Volcano Yellow
Speed – various
Price – RRP: £35.99 (May differ depending on region)
Available initially at This Is It Store www.thisisitstores.co.uk

Vehicle: The electric ‘Ride-On’ McLaren P1TM
Colour – Volcano Yellow
Speed – up to approximately 3mph
Price – RRP: £219.99 (May differ depending on region)
Available at Toys R Us www.toysrus.co.uk

Vehicle: The McLaren P1TM Tecnomodel resin collectible
Colour – Volcano Yellow
Price – RRP starting from: £345.00 (May differ depending on region)
Enquire at www.tecnomodelcar.com

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.

McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

Visit cars.mclaren.com for more details.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 77717 450469
Email: daniel.golding@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7827 081 770
Email: adam.gron@mclaren.com
Twitter: www.twitter.com/Adam_Gron

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: roger.ormisher@mclaren.com

Laura Conrad
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: laura.conrad@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Media website: cars.mclaren.press

Facebook: www.facebook.com/mclarenautomotive

Twitter: www.twitter.com/McLarenAuto

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