McLaren Automotive Strengthens North America Retailer Network with Opening of McLaren Denver
31 Oct 2017
McLaren Automotive, the British creator of luxury sports and super cars, continues to grow its retailer network with the opening of McLaren Denver, located in Denver, CO. Owned by Mike Ward Auto Group, McLaren Denver becomes McLaren’s 22nd location in North America and is already open to the public.
The McLaren Denver retail experience features a beautiful showroom, including an 85-inch touchscreen McLaren car configurator. Not only is the facility state-of-the-art, but it has a focus on community interaction, including a 13,000-square foot event center which includes a kitchen, conference room, cigar lounge, two golf simulators and a putting green. Dealer Principal and General Manager, Mike Ward, is able to offer the space free-of-charge to a variety of local organizations whose work betters the community.
To further engage the local community, the retailer hosts “Supercar Saturday” on the third Saturday of every month, and the exotics showrooms are always open to the public, to help foster the love of cars in the next generation.
“Offering the ultimate retail experience has always been a priority for McLaren Automotive, so when looking for partner to service Colorado and the surrounding states, it was important we find a group with the expertise and passion best suited to offer the McLaren experience to customers,” said Tony Joseph, President, McLaren Automotive North America. “We are looking forward to connecting with new and existing customers through McLaren Denver.”
“I’ve been in the automotive business in Colorado for a long time – and could see a void in the region— customers want to have the choice of something new and different to look at in the sports car and super car segment,” said Mike Ward, Dealer Principal and General Manager, McLaren Denver. “As a McLaren fan, I could not be more excited to help potential new owners discover the brand, and to offer a new facility for existing McLaren owners in the region to enjoy.”
Currently available to order at McLaren Denver is the core of the brand, the Super Series, comprised of the new McLaren 720S featuring a range of race-derived technologies such as the carbon fiber MonoCage II, active aerodynamics and the state-of-the-art ProActive Chassis Control II, providing the ultimate control on both road and track.
The McLaren range completes with the more attainable Sports Series, conceived to introduce McLaren DNA and performance credentials to the sports car segment. With a road-biased nature and less focus on lap times, the Sports Series provides enhanced usability and promises an engaging and fun driving experience. The critically-acclaimed Sports Series range includes the McLaren 570S coupe, new 570S Spider, and 570GT.
For more information, please visit the McLaren Denver website.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press.
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
North America PR | McLaren North America
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