McLaren inaugurates new Bahrain showroom
30 Oct 2017
- Kanoo Motors S.P.C showcases cutting edge automotive excellence with new facility
- McLaren impresses guests with first 570S Spider in Bahrain
Kanoo Motors S.P.C., a leading luxury automotive retailer and the official distributor of McLaren in the Kingdom of Bahrain, unveiled the brand new state-of-the-art McLaren showroom and service facility in Tubli. The showroom was inaugurated by Chairman of McLaren, H.E. Shaikh Mohammed Bin Essa Al Khalifa, Kanoo Motors Directors Mr. Ebrahim M. Kanoo and Mr. Talal F. Kanoo, and Managing Director of McLaren Middle East, Africa & Latin America, Mr. Andreas Bareis.
The exclusive launch event was attended by around 200 invitees. The 570S Spider, McLaren’s latest addition to the Sports Series range, was revealed on this occasion as the highlight of the evening.
The new 3000 m2 state-of-the-art showroom and aftersales facility, located opposite the Toyota Plaza in Tubli, was designed to McLaren’s international standards. The fully-fledged service facility titled “Kanoo Performance”, boasts the most sophisticated and advanced automotive equipment run by highly trained, McLaren P1-certified, technical staff.
On this occasion, Chairman of McLaren, H.E. Shaikh Mohammed Bin Essa Al Khalifa, stated: “We are delighted to have such an impressive facility for McLaren in Bahrain, having recently become the majority shareholder in the Group. Kanoo Motors has reaffirmed their outstanding capabilities with their attention to detail and long term development plans for the brand in Bahrain.”
Kanoo Motors Director, Ebrahim M. Kanoo, expressed his pride in the new facility stating: “Kanoo Motors are honoured to have been selected as the official retailer for McLaren in Bahrain. With this new showroom facility, we aim to match the highest standards in the world – those of McLaren and of our discerning customers.”
Managing Director of McLaren Middle East, Africa & Latin America, Andreas Bareis added: “2016 was an extraordinary year for McLaren Automotive. We are on track to achieve the objectives set in our Track 22 business plan and the opening of McLaren Bahrain is an important part of this strategy. Not only is Bahrain a key market for us in the Middle East, it is also the home of our majority shareholder.”
For more information on McLaren Bahrain, please visit: bahrain.mclaren.com
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.
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