McLaren celebrates recently launched 720S and 570S Spider with brand experience at 67th Frankfurt IAA International Motor Show

11 Sep 2017

  • McLaren range will be displayed on the ‘Agora Platz’ at the IAA Messe, allowing visitors to access the vehicles and experience the McLaren brand
  • Recently launched at Goodwood Festival of Speed, the McLaren 570S Spider will be shown for the first time in Germany, in a glass display box adjacent to Hall 11
  • The test drives of McLaren 570GT and McLaren 570S Spider organised by McLaren retailer network in Europe will take place during the show

McLaren Automotive, the British manufacturer of luxury, high-performance sports cars and supercars, will be displaying cars from its Sports Series and Super Series ranges during the 67th IAA (International Motor Show) in Frankfurt, from September 14 to 24. 

McLaren will be using the ‘Agora Platz’ outside area of the showground, allowing IAA visitors relaxed access to its vehicles. The newest member of the McLaren Sports Series family, the McLaren 570S Spider, which made its public debut in June at the Goodwood Festival of Speed in the UK, will be displayed next to Hall 11 of the IAA, opposite McLaren’s central location between Halls 3, 4 and 5.

The new two-seat, rear-wheel drive 570S Spider is the third bodystyle in McLaren’s Sports Series portfolio, lining up alongside the 570S Coupé and the 570GT. Combining the dynamic thrills and refinement of the 570S Coupé with the extra exhilaration of open-air motoring, the 570S Spider –which is hand-assembled in Woking, England – brings supercar attributes such as carbon-fibre construction, a mid-engined layout and extreme performance to the luxury sports convertible segment for the first time.

“McLaren has enjoyed five years of success in Germany and the IAA is the ideal event to display our range and offer prospective customers to explore the cars and experience the McLaren brand outside of our own facilities,” commented David Gilbert, Managing Director Europe, McLaren Automotive. “With interest in McLaren cars continuing to grow, by the introduction this year of the new, second-generation Super Series and our first Sports Series convertible, the McLaren 570S Spider, we are looking forward to further grow in the German market.”

Test drives of 570S Spider and 570GT will be conducted during the public days, with prospective customers experiencing a short and intensive drive to demonstrate the thrilling performance and exceptional driver involvement that McLaren Sports Series cars offer.

Additionally, a limited-edition McLaren 570GT – one of six created by McLaren Special Operations for the European market - will be shown during the IAA to an exclusive invited audience of McLaren customers behind closed doors. Further details of this vehicle will be revealed at a later date.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.  The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.

McLaren Automotive Partners               
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

Visit cars.mclaren.com for more details.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Amel Boubaaya
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Frank Steffling
PR Consultant for DACH markets | McLaren Europe
Mobile: +49 (0) 163 2407766
E-mail: frank.steffling@mclaren.com

Media website: cars.mclaren.press

Facebook: www.facebook.com/mclarenautomotive

Twitter: www.twitter.com/McLarenAuto

You Tube: www.youtube.com/mclarenautomotivetv

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