McLaren Automotive chooses Chantilly Arts & Elegance to showcase its two most recent new model introductions
6 Sep 2017
- McLaren present at Chantilly Arts & Elegance Richard Mille for the fourth time
- Vega Blue McLaren 570S Spider to be displayed at the event
- McLaren paired with fashion designer Haider Ackermann for the Concept-Cars Parade, featuring a McLaren 720S in Memphis Red
- McLaren celebrates its partnership with title sponsor Richard Mille
McLaren Automotive will again participate in the 'Chantilly Arts & Elegance Richard Mille', having been at every edition of the glamorous gathering that this year celebrates its fourth anniversary. Sunday September 10, 2017 will see yet another stunning display of automotive excellence at Domaine Chantilly, including two new models recently introduced by McLaren, the McLaren 720S and the five-star awarded McLaren 570S Spider, the first convertible in the McLaren Sports Series. McLaren is particularly excited to be a part of the event this year as it provides an opportunity to celebrate McLaren’s new partnership with Richard Mille, the title sponsor.
An ambition of Chantilly is to bring back the elegance of the 1920s when vehicle manufacturers and fashion houses often joined forces to showcase the future of the motor car and couture. This year McLaren Automotive is paired with Columbian born designer, Haider Ackermann and will take part in the Concept-Cars parade with a McLaren 720S finished in Memphis Red. Known for his minimalist approach, Ackermann is an interesting pairing for McLaren, both brands being regarded for their unique aesthetic.
The 720S in Memphis Red in Performance Specification comes with a black, harissa red and carmine interior trim with visible carbon fibre a satin diamond cut wheel finish to complement the 10-spoke super light-weight forged wheels. The brands have chosen a stunning monochrome trouser suit with a twisted off the shoulder detail from the Haider Ackermann Fall Winter 2017 collection, a collection which was awarded enormous praise from the fashion industry.
McLaren Automotive will be looking to repeat their success from last year when they won the best match between couturier and car with their collaboration with avant-garde designer Jean-Paul Gaultier. McLaren showed a stunning MSO 570GT in Pacific Blue which was complemented by an exquisite design from Gaultier’s Spring Summer 2016 collection.
In addition to the 720S, McLaren will also be showing its newest car in the Sports Series, the 570S Spider. Launched in the UK earlier in the summer, the convertible has already received five-star reviews. The model on display at this year’s Chantilly Arts & Elegance, is a Luxury Edition in Vega Blue, an exclusive launch colour for the Spider. The specification includes a beautiful dark palladium roof, tan nappa leather interior and silver calipers to match the 10-spoke diamond cut wheels.
McLaren Automotive confirmed its partnership with watch specialist, Richard Mille, earlier this year. The Chantilly Arts & Elegance is an opportunity for both brands to celebrate the partnership and they will jointly be hosting a series of customer events during the weekend.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S. The first convertible model in the Sports Series, the 570S Spider, was revealed in June 2017 and made its public debut at the Goodwood Festival of Speed.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
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