McLaren Automotive takes a new approach to open-top cars

15 Aug 2017

  • McLaren Automotive and US toy company Step2 create unique open-top car
  • New model gives younger enthusiasts access to the McLaren 570S
  • Inspiration is drawn from McLaren’s recently launched 570S Spider

McLaren Automotive has teamed up with The Step2 Company, LLC, a large North American toy manufacturer, to create a unique model tailored to appeal to a small but very important audience.

The revolutionary 570S Step2 Push Sports Car was designed with family in mind, providing practical support for modern living by allowing parents to carry out their daily tasks or simply enjoy a leisurely stroll in the park without needing a conventional stroller. With a handy storage area under the seat that is perfect for stowing snacks and multiple cup holders to house that vital morning coffee and bottles of water, this stylish car lets toddlers rest their weary legs when the excitement of running around has worn off.

With its enthusiastic spirit to develop and create ground-breaking toys, Step2 shares many values with McLaren Automotive: just as McLaren is recognised as pioneering carbon fibre technology – used in all its cars since 1981 – Ohio-based Step2 is recognised as pioneering the ‘push car’ and its expertise and knowledge of the needs of children and parents alike was vital to the project.

The design brief for the 570S Push Sports Car was to create something fun that would captivate the intended audience, displaying engineering and design prowess. Designers from McLaren Automotive and Step2 worked closely together to replicate the essence of the real McLaren 570S; Step2’s Whisper Wheels™ give the car a smooth ride, the flat-based steering wheel offers excellent feedback and electronic sounds provide an exhilarating experience for mini-racers.

The new McLaren 570S Push Sports Car, which is officially licensed by Step2, launches initially in Ventura Orange. It will be available exclusively through Amazon.com US in September before rolling out later this year through leading global retailers and Step2.com. The RRP is $79.99.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT – a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.

McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.

About The Step2 Company, LLC

The Step2 Company, LLC, headquartered in Streetsboro, Ohio, a is a large North American toy manufacturer. Operations began in 1991. Since then, Step2 has grown from five employees to its present 800+ full-time employees. Step2 products are distributed to select retailers throughout the U.S., Canada and over 70 other countries. To learn more about Step2 and its products, visit www.step2.com.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Email: wayne.bruce@mclaren.com

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: paul.chadderton@mclaren.com

Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7827 081 770
Email: adam.gron@mclaren.com

Freddie Gilbey
Lifestyle Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7500 999 553
E-mail: freddie.gilbey@mclaren.com

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: hunter.skipworth@mclaren.com

Amel Boubaaya
European Communications & PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: amel.boubaaya@mclaren.com

Laura Conrad
North America PR | McLaren North America
Phone: +1 646 926 5971
Email: us.media@mclaren.com

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive Limite
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: karin.haferkorn@mclaren.com

Sunny Zhang
PR Communication Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: sunny.zhang@mclaren.com

Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: gracia.yap@mclaren.com

Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv

Images: 1 Videos: 0