New McLaren 720S supercar breaks cover in Australia
14 Jun 2017
- McLaren Automotive unveils the new 720S as the second-generation Super Series debuts in Melbourne
- Definined by aerodynamic purity and luxurious driver-focused cabin space, the 720S delivers unparalleled performance and driver visability
- First new model in the Track22 Business Plan follows strong year-on-year growth in Australia
- McLaren 720S priced from AUD$489,900 plus on roads
MELBOURNE . McLaren Automotive offered Australian guests an exclusive look at the latest model of its Super Series range in Melbourne, Australia. Lighter, faster, and even more dynamically capable than its McLaren 650S predecessor and with unparalleled levels of interior space and sophistication, the new McLaren 720S has a breadth and depth of abilities that involve and satisfy a driver in a way that no other car can.
Following its global debut at the Geneva Motor Show, the new McLaren 720S introduces the second-generation Super Series, the product family at the heart of the McLaren brand. Boasting unparalleled performance, the McLaren 720S pushes the limits for the possibilities of a super car, incorporating the widest breadth of dynamic capability of any McLaren, and fusing visual drama, state-of-the-art technologies, and aerodynamic purity to introduce a new generation of McLaren’s design language.
According to George Biggs, Managing Director, McLaren Automotive Asia Pacific: “We are thrilled to officially unveil the highly-anticipated 720S, here in Australia. Australia is a key market for McLaren and the response to the new 720S has been phenomenal and mirrored the response around the globe. True to McLaren’s pioneering spirit, the McLaren 720S is a revolutionary leap forward, a high-performance supercar that is both thrilling to drive and extremely striking to look at. ”
The reveal closely follows a spectacular 142.9 per cent year-on-year growth in the Australian market, demonstrating the strong demand for the British brand. In its short roadcar history McLaren has thrived amongst its competitors, cementing itself as the fastest growing luxury supercar brand in Australia according to VFACTS data (May 2017).
Just one year after the announcement of the Track22 Business Plan, the 720S is the first reveal of fifteen new variants as part of the six-year plan, in which McLaren Automotive is significantly investing in further development of the world’s best drivers’ cars, redefining two-seater sports supercars and the introduction of hybrid technology to at least 50 per cent of new McLaren models by 2022.
As McLaren’s first-ever replacement of a product family, the McLaren 720S renews the Super Series range at the core of the McLaren brand and sets new benchmarks for supercar excellence. Flanked by the Sport Series, 540C, 570S and 570GT, and Ultimate Series, P1 and P1 GTR, the Super Series lineage stretches back to the 12C and consists of the 650S and 675LT models and now the 720S.
The innovation of the 720S provides an insight into the future of McLaren’s world-class supercars, with further expansion in the Sports Series and Ultimate Series families still to be revealed in the coming years.
Deliveries of the McLaren 720S will commence in Australia from Q3 2017, priced from AUD$489,900 plus on roads. For more information, please contact McLaren Melbourne (03 8866 3111), McLaren Sydney (02 8338 3971) or McLaren Gold Coast (07 5509 7110).
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading. In March 2017, the second-generation Super Series was introduced at the Geneva Motor Show with the global premiere of the McLaren 720S.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Kenwood, Pirelli, Richard Mille and SAP.
Visit cars.mclaren.com for more details.
Regional PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749