10 Jan 2017

  • Belgian première for the McLaren 570GT during the Dream Cars weekend of Brussels Motor Show from January 20th until January 22nd
  • The Sports Series models are available in Belgium, starting from € 166 050
  • The iconic McLaren P1TM GTR displayed in the exclusive Harrods livery 

McLaren Automotive will display both ends of its product line up when the 95th Edition of the Brussels Motor Show open its doors from January 14th until January 22nd 2017. The Sports Series and Ultimate Series will be on display at the Brussels Expo, and from January 20nd to January 22nd the most powerful and exclusive cars are shown in Hall 1 in the “Dream Cars” exhibition. 

At the Motor Show, McLaren Brussels will show the McLaren 570GT: the newest and luxurious member of the Sports Series family. This car debuted during the Geneva Motor Show in March 2016 and provides versatility and practicality while also delivering a super car experience. The McLaren Sports Series family includes the 540C, 570S and 570GT. 

The McLaren 570S was the first member of the family to be launched, in April 2015, and is powered by a 570PS twin-turbocharged V8 engine. The Sports Series was designed with a focus on everyday usability but in common with every McLaren, the 570S feels equally at home on a race track. The access to the cockpit has been made easier thanks to the lower sill height of the Sports Series Monocell carbon fibre chassis and in line with its everyday purpose, it was the first McLaren with a glove box and increased storage space. 

The McLaren 570GT was launched in March 2016 and uses the same power plant as the 570S but is designed for longer drives and thus, delivers increased levels of comfort thanks to a reduced steering ratio, reworked suspension and quieter exhaust system. In addition, the car also provides 220 litres of extra storage space behind the driver and passenger, underlining its longer-distance GT character. 

The McLaren P1TM GTR was, ironically, the car that McLaren didn’t intend to build. Following the positive reception to the road-going McLaren P1TM, customers requested a track-only version with levels of driver involvement and dynamics that are only possible to achieve on a circuit. The McLaren P1TM GTR was introduced at the Geneva Motorshow in 2015 and is now shown at the Brussels Motorshow in the iconic Harrods livery. This honours the famous chassis #06R McLaren F1 GTR which was placed third at the 24 Hours of Le Mans in 1995, behind the #59 McLaren F1 GTR of Yannick Dalmas, Masanori Sekiya and JJ Lehto that won. 

Stéphane Sertang, CEO of Ginion Group who manages McLaren Brussels, commented: “We are delighted to represent McLaren during Dream Cars with the McLaren 570GT and the sensational McLaren P1TM GTR in the Harrods livery. The McLaren 570GT is the most refined and luxurious model from the McLaren range and is the ideal car for the cross-continent driving that many of our customers undertake and enjoy. The McLaren P1TM GTR, on the other hand, is the pinnacle of McLaren performance and, in the Harrods livery, demonstrates the brands rich racing history. 2017 will be another very exciting year for us and Dream Cars is the ideal start of it!” 

Louizalaan 231-235
1050 Brussels


McLaren at the Brussels Motor Show: Dream Cars in Hall 1
On site during Dream Cars: Sofie Verheyden, Press Officer Mclaren Brussels
Mobile: +32 (0) 470 59 11 11

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site –

About McLaren Automotive:

McLaren Automotive is a British manufacturer of luxury, high-performance sports and super cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey. For the past 30 years, McLaren has pioneered the use of carbon fibre in vehicle production and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was revealed in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in Coupé and Spider form in 2014, while 2015 proved to be a year of unprecedented growth of the product portfolio with five new models launched across the full range. The strictly limited edition 675LT Coupé premiered at the Geneva Motor Show alongside the track-only McLaren P1™ GTR which, with 1,000PS, became the most powerful model ever produced by the brand. The much-anticipated Sports Series became the third – and final – model tier in the McLaren range with the 570S Coupé and 540C Coupé debuting in New York and Shanghai respectively, less than one month apart. The end of 2015 saw the launch of the fifth model, the 675LT Spider, which was as a direct response to customer demand. The year also saw the end of production for the first model in the Ultimate Series as the 375th McLaren P1™ was completed, closing what had become a defining year for the British brand. 2016 continued where 2015 had left off with the introduction of the 570GT - a second bodystyle for the Sports Series and the most luxurious car McLaren has ever built, as well as the 570S GT4 and 570S Sprint track variants. 2016 also marked the introduction of the company’s new business plan, Track22, which sees the company investing £1B in Research and Development to deliver 15 all new cars or derivatives by the end of 2022, of which at least 50% will feature hybrid technology. The uplift in sales in 2016 also saw the launch of the second shift at the McLaren Production Centre as well as the company’s third year of profitability in just six years of trading.

McLaren Automotive Partners           
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, Pirelli and SAP.

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Further information:

Amel Boubaaya
European PR Manager | McLaren Automotive Ltd.
Mobile: +44 7920 531357

Sofie Verheyden
Press Officer | McLaren Brussels
Mobile: +32 (0) 470 59 11 11

Media website:
You Tube: 

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