AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands and are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 50,000 people around the world are committed to excellence and delivering Tomorrow’s Answers Today™.
Kenwood’s state of the art technology, reliability, ease-of-use and stylish looks of its designs have been the hallmark of the company which continues to develop and innovate into new exciting areas of technology excellence. Having been an Official Supplier to the McLaren Formula 1 team since 1991, Kenwood’s quest for perfection and innovative drive made them the perfect partner for McLaren Automotive to work together on developing future products involving driver interface technology. At the heart of every McLaren is the driver and with the collaboration of JVCKENWOOD Corporation we will continue to put our drivers first by introducing them to leading technology together.
With over 140 years of experience, and a presence in over 160 countries Pirelli is one of the leading manufacturers of performance tyres, and the perfect partner for McLaren. The bespoke tyres for the 12C and the McLaren P1™ are the result of close collaboration between Pirelli’s researchers and McLaren’s engineers at Woking, with the dual objective of harnessing all the power of the car while ensuring total control. At the heart of the project is the complete integration of the tyre design with McLaren’s construction architecture and the sophisticated electronic technology in order to make the P Zero tyres a fundamental component of the car. The perfect harmony between car and tyre guarantees driving pleasure and precision, an immediate response under a variety of different forces and an instant reaction to changes in aerodynamic loads and set-up, no matter what the conditions of usage.
High performance, daring style and Richard Mille’s proprietary advanced technologies are the recipe that ensures the brand’s success. Focussed on perfection and luxury, Richard Mille crafts, like no other watchmaker, sophisticated horological complications. It is this level of passion and obsession, which the brand puts into every handcrafted watch, that makes Richard Mille a perfect partner to McLaren Automotive. The two brands share this passion for developing innovative designs and precision engineering that our customers continue to enjoy across the world today. The new long-term partnership with the luxury watchmaking brand will see McLaren Automotive and Richard Mille explore a number of joint initiatives demonstrating our expertise within our respective industries as we both continue to develop our customer experience.